As a brand, we have the ability to directly empower and inspire the people responsible for the creation and the consumption of fashion. From craftsmen who make the bags, the workers who produce the materials, to our employees, our partners and our customers. All of us, from every corner of the world, together make up the past, the present and the future of fashion.
Cafuné is founded in 2015 and run solely by the two founders for three and a half years. Building the brand from scratch, those early years were crucial as the founders' hands-on approach ensured Cafuné is always led by its people-first principle.
A focus on customers’ needs, wants and values, and a mindfulness to people we work with guide our decision process. We are so grateful to have found our first teammates, who brought energy and dedication, as we learn and grow together.
Being a small brand means we have tighter control over our supply chain. We work with one main production partner, a family-owned business from our hometown Hong Kong that has been supporting Cafuné since 2017, and about 6 other key suppliers based in Italy, South Korea and China. It is a lean and simple supply chain.
We believe that everyone in our production network should be celebrated for their talent and skills. They should be working in a safe and stable environment that fosters pride in their work. They should be treated equally, with respect and integrity, and earning a fair wage with benefits.
Our manufacturer is our closest partner. Throughout the years, we have built a strong relationship and solid mutual trust with their management and the working team, a key advantage of our geographical proximity. This allows us to have personal connections with workers, giving us extra insights into workplace conditions beyond quantifiable metrics in standard audit reports.
That is not to say audits are unimportant, instead it is extremely useful as trusted auditors are expert in identifying areas of risk and improvement at a workplace. We gather such feedback via face-to-face conversations with workers, consolidate and analyse them internally, before making actionable suggestions to the production partner. The feedback loop not only ensures everyone has access to an open and safe channel to express their concerns, but also allows us to track progress on changes.